Met my school Principal today, a revered monk after almost 14 years over morning breakfast. Were generally chitchatting about anything and everything. When the talks veered towards the topic of this blog, he provided me the simplest B-Plan I have ever come across. Two words is all he took “SELL DREAMS”, and there is not a more profitable venture, you can come across.
Lets go into the history of few successful ventures. The Sensex hit 21K, and the wealth of corporate czars increased by few lakh crores. “RELIANCE ON, POWER ON” was the talk of the country not so long ago. Every second IPO was turning out to be a gold mine. Pause and think for a moment….. They did nothing, but sold dreams to millions of people….
Lets jump across to a very different field altogether. Search for experiential learning, training academy, leadership training, work life balance management, Stress management modules, and they have mushroomed in every corner of the world. Worldwide, we know and accept that a leader is a born leader, and its not formed over the years. There is definitely a theory of Situational leader, but that is also a debatable one, and its longetivity is certainly questionable.. Again, do you think that rafting down the Ganges suddenly makes you a better team player, or a proven leader? So, what do these trainers or organizations do ?They take you to the aspiring set where you also feel like a champion, a team player or leader. But how long does the euphoria last? Introspect deeply.They do nothing, but SELL DREAMS….
Cut to literature. In the words of George Bernard Shaw, You see things; and you say, “Why?” But I dream things that never were; and I say, “Why not?”. What does he intend? The inference is obvious….
Jump back to reality, and you have sweated for years to put in place a concrete B-Plan, something which you think can revolutionize the world, and something you think is just waiting to be launched. You need the seed capital and meet the venture capitalists. What are you trying to do? “SELL DREAMS”.
The history is replete with the examples of dreamers and how they changed the world for times to come, and who captures it better than following words of D.H.Lawrence
All people dream, but not equally.
Those who dream by night in the dusty recesses of their mind,
Wake in the morning to find that it was vanity.
But the dreamers of the day are dangerous people,
For they dream their dreams with open eyes,
And make them come true.
So, Happy dreaming, happy selling, and trust me “DREAM SELLS”.




